Welcome to the February 2024 issue
In this edition, we'll introduce you to another airline which recently joined our customer community. Our major talking point in February is the release of our Customer Journey Mapping Guide. Partnering again with Customer Experience expert, Jerry Angrave, this update reshapes the guide as a powerful tool to meet passengers' changing expectations, build their loyalty, and get ahead of your competition in 2024. Missed previous editions of Well-Travelled? You can view them here.
From our team
Hear how we’re supporting Royal Air Maroc to improve experiences for its passengers. We’ll also share some updates from our most recent team activities where some of us came closer to tarantulas than usual for a Friday afternoon.
Meet the 15below team
Continuing to introduce you to our teams across the globe, you’ll meet Elvan, the newest member of our Commercial Account Manager team.
Customer Journey Mapping eGuide
Customer Journey Mapping is becoming increasingly important for airlines. If you can effectively empathise with passengers, anticipate their needs and deliver against their expectations, you will be rewarded hugely with their loyalty which you’ll ultimately see in the bottom line.
