Unlocking revenue and loyalty through data-driven insights
"Personalisation is not about treating everyone the same; it's about treating everyone differently."
Frederick Reichheld Author of The Loyalty Effect
The ability to harness and leverage data effectively has become paramount for travel brands looking not only to survive, but to thrive in such a competitive market. Data holds the potential to revolutionise the way travel brands interact with their customers.
Yet, despite the wealth of insights available, many brands remain unaware of the potential it holds to enhance the experience of their customers. Research shows using data to add personalisation to your communication strategy can lower customer acquisition costs by up to 50% while also improving revenue by anywhere from 5 to 15%.
Not only does this data-led approach deliver these commercial benefits, but it is actually what customers want: 75% of travelers are more likely to book with a travel company that personalises offers based on their interests and past behaviour.
Why listen to 15below
We've been at the forefront of communication in the travel industry for over 24 years, working with more than 100 leading airlines and travel brands across the globe in that time.
We integrate with 100+ data sources to ensure each passenger receives up to date, relevant information in real time.
In 2023 alone, we sent more than 768 million notifications through our platform.
This experience has allowed us to develop a deep understanding of the challenges travel companies face, and the opportunities data provides in forming relationships with passengers.
This comprehensive guide contains actionable insights gained over more than two decades. It aims to demonstrate the incredible potential that you can gain from data that you may not even know you have access to, unlocking opportunities to drive revenue and foster customer loyalty in one of the world’s most competitive industries.
